Hershey’s S’mores Cupcakes

There’s something magical about s’mores. For me, they bring back memories of campfires, sticky fingers, and that perfect mix of melted chocolate and marshmallow. So, when the craving struck on a rainy afternoon and a campfire wasn’t in sight, I decided to recreate that nostalgic experience in the form of cupcakes. And boy, did these Hershey’s S’mores Cupcakes hit the mark! The toasted marshmallow center, the rich chocolate ganache, and the fluffy frosting made my family’s eyes light up. My kids took one bite and exclaimed, “Mom, these are the best cupcakes ever!”

These cupcakes have everything we love about s’mores but with a twist that feels a little more special. The graham cracker base adds that familiar crunch, while the gooey marshmallow center gives you that delightful surprise. And the frosting? Let’s just say it’s so good you’ll want to eat it by the spoonful. They’re perfect for birthday parties, after-school treats, or even just because you deserve a little joy in your life.

Whether you’re a busy mom like me or just someone who loves a sweet, nostalgic treat, these cupcakes are sure to become a favorite. I’ve made these for playdates, family get-togethers, and even as a special “just because” treat for my husband after a long week. Every time, they disappear faster than I can make them. So, if you’re looking for a little taste of happiness, these cupcakes are it. They’re everything you love about s’mores, minus the campfire cleanup!

Questions I Often Get Asked About This Recipe

Can I use regular chocolate instead of Hershey’s?

Absolutely! While Hershey’s gives that classic s’mores flavor, any milk chocolate or semi-sweet chocolate bar will work.

Can I make these cupcakes ahead of time?

Yes! You can bake the cupcakes a day ahead and store them in an airtight container. I recommend adding the frosting the day you plan to serve them.

How do I toast the marshmallow without a torch?

You can use your oven’s broiler for a quick toast. Just watch it carefully—it can go from perfectly toasted to burnt in seconds!

Can these cupcakes be frozen?

Yes, the cupcakes (without frosting) freeze well. Wrap them tightly and freeze for up to 2 months. Thaw completely before frosting and serving.

Can I use a different frosting?

Of course! A simple buttercream or even a cream cheese frosting works well if you’re looking for a variation.

What You Need to Make Hershey’s S’mores Cupcakes

Ingredients

Graham Cracker Base

1 cup graham cracker crumbs

2 tablespoons sugar

4 tablespoons melted butter

Cupcake Batter

1 cup all-purpose flour

1/2 cup unsweetened cocoa powder

1 teaspoon baking soda

1/2 teaspoon salt

1/2 cup granulated sugar

1/2 cup brown sugar

1/2 cup milk

1/3 cup vegetable oil

1 egg

1 teaspoon vanilla extract

Marshmallow Filling

12 large marshmallows

Chocolate Ganache Frosting

1/2 cup heavy cream

1 cup Hershey’s chocolate chips

Tools Needed

12-cup muffin tin

Cupcake liners

Mixing bowls

Electric mixer (optional)

Piping bag (optional)

How to Make Hershey’s S’mores Cupcakes

Step 1: Prepare the Graham Cracker Base

Preheat the oven to 350°F (175°C) and line a muffin tin with cupcake liners.

In a bowl, mix the graham cracker crumbs, sugar, and melted butter until combined.

Press about 1 tablespoon of the graham cracker mixture into the bottom of each cupcake liner. Bake for 5 minutes, then let cool slightly.

Step 2: Make the Cupcake Batter

In a mixing bowl, whisk together flour, cocoa powder, baking soda, and salt.

In another bowl, whisk together granulated sugar, brown sugar, milk, oil, egg, and vanilla extract until smooth.

Gradually add the dry ingredients to the wet ingredients, stirring until just combined.

Pour the batter over the graham cracker base, filling each liner about 2/3 full.

Step 3: Add the Marshmallow Filling

Place a large marshmallow in the center of each cupcake. Bake for 15-18 minutes until the cupcakes are set.

Let the cupcakes cool completely.

Step 4: Make the Chocolate Ganache Frosting

Heat the heavy cream in a saucepan until it just begins to simmer.

Pour the hot cream over the Hershey’s chocolate chips in a bowl. Let it sit for a minute, then stir until smooth.

Let the ganache cool until it’s thick enough to pipe or spread.

Step 5: Frost the Cupcakes

Pipe or spread the ganache frosting over each cooled cupcake.

For an extra s’mores touch, top with a sprinkle of graham cracker crumbs or a mini marshmallow.

Tips for Making the Best Hershey’s S’mores Cupcakes

Watch the Marshmallows: If toasting with a broiler, keep a close eye to avoid burning.

Don’t Overmix: Stir the batter until just combined to keep the cupcakes light and fluffy.

Graham Cracker Layer: Press down firmly so it forms a solid base that doesn’t crumble.

Make Extra Ganache: You’ll thank yourself later!

Reader Reviews

⭐⭐⭐⭐⭐ “These cupcakes were a hit at my daughter’s birthday party! Everyone loved the gooey marshmallow surprise.”

⭐⭐⭐⭐⭐ “The perfect combination of s’mores and cupcakes. My family couldn’t get enough.”

⭐⭐⭐⭐ “Delicious! Next time, I’ll add more graham cracker for extra crunch.”

⭐⭐⭐⭐⭐ “Great for busy nights when you want a treat that’s a little fancy but easy to make.”

⭐⭐⭐⭐ “The ganache was amazing. I might try it with dark chocolate next time.”

Printable Recipe

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If You Enjoyed This Recipe, Please Share!

If these Hershey’s S’mores Cupcakes made your day a little sweeter, why not share the love? Snap a photo, post it on social media, and tag me! Sharing good food with friends and family is what makes these moments so special. Let’s spread the joy—one cupcake at a time!